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    You are at:Home»Cash economy»Banking Without Bankers: Why Lebanon Must End the Sub-Agent Experiment

    Banking Without Bankers: Why Lebanon Must End the Sub-Agent Experiment

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    By Samara Azzi on 14 December 2025 Cash economy, Headlines

    Lebanon’s cash economy has proven remarkably resilient, even as the rest of the world accelerates toward digital payments, traceable financial flows, and stronger anti–money laundering (AML) controls. While economic collapse, capital controls, and banking sector paralysis are often cited as the main drivers of Lebanon’s cash dependency, a less discussed but equally critical factor lies in the structure of the money services business (MSB) sector itself—specifically, the widespread use of sub-agents.

     

     

     

    Lebanon is effectively the only country in the world where licensed MSBs (Money Service Businesses) have outsourced core money transfer and payment operations to thousands of third-party sub-agents. This practice was formalized and permitted under Banque du Liban (BDL) Circular 69, which regulates the operations of MSBs and e-wallets. While the intention may have been to expand financial access, the result has been the opposite: a fragmented, opaque, and deeply physical cash ecosystem that undermines digitization, compliance, and financial integrity.

     

    A Model Found Nowhere Else

    Globally, MSBs such as Western Union, MoneyGram, or regional equivalents operate through dedicated, branded branches or tightly controlled franchise models. In most countries, money transfer offices are clearly identified financial service points, staffed by trained personnel and subject to direct oversight.

    In some African countries, Western Union services are offered inside supermarkets, convenience stores, or pharmacies, but in all cases these locations operate as a single legal entity acting as the agent—not as sub-agents—with the store itself holding the agent agreement, bearing responsibility for staff training, being subject to inspections and audits, and prohibited from delegating Western Union services to any other party.

    Lebanon stands alone. Sub-agents are not a marginal feature of the system—they are the system.

    Today, most licensed MSBs in Lebanon have contracted out their cash transfer business almost entirely to sub-agents embedded in unrelated retail environments such as Grocery shops, Mobile phone and electronics stores, small kiosks, shops adjacent or inside  government offices.

    A small MSB-branded counter inside these stores performs all money wiring and payment activities, often with minimal physical separation from the shop’s main business.

    The scale is staggering:

    • OMT: ~1,200 sub-agents
    • Whish: ~900
    • Cash United: ~200
    • Masry Money: ~200
    • MTM: ~150

    This means that thousands of individuals across Lebanon are effectively acting as bank tellers—without being bankers, without adequate training, and without direct accountability.

    Know Your Agent—In Theory, Not in Practice

    BDL Circular 69 imposes a “Know Your Agent” obligation on MSBs, placing responsibility on the licensed entity to ensure that sub-agents comply with AML and counter-terrorism financing (CTF) rules. In practice, this requirement is largely ineffective.

    Most MSBs do not actually know who is behind the counter executing transactions on a daily basis. In many sub-agent locations, multiple employees rotate shifts, temporary or informal workers handle transactions, there is no consistent vetted individual tied to AML responsibility.

    This creates a compliance fiction: MSBs are technically responsible, but operationally blind.

    The result is a system where cash transfers are processed by individuals with little to no AML training, working in environments whose primary business is selling groceries or phones—not managing financial risk.

    Commission-Based Incentives and Compliance Failure

    Sub-agents are typically paid 10–15% of the transaction fee. This commission-based model creates a direct conflict of interest:

    • Faster transactions mean more income
    • Questioning suspicious transfers means delays, disputes, or lost customers
    • No sub-agent has a financial incentive to stop or flag an illicit transaction

    Unlike bank tellers, who are salaried, trained, audited, and personally accountable, sub-agents operate with minimal oversight and maximal transactional pressure. Their role is functionally identical to that of a teller—handling cash, verifying identities, processing transfers—but without the institutional safeguards that define a regulated financial system.

    A Cash System Masquerading as Digital Progress

    Ironically, the proliferation of sub-agents has made Lebanon’s supposed transition to digital finance more physical, not less. Instead of centralized, traceable, and standardized service points, the country has thousands of small cash hubs.

    MSBs are financial institutions—not electronics retailers. Allowing core financial activity to be conducted from phone shops and kiosks blurs the line between commerce and banking, weakening trust and oversight.

    A Necessary Regulatory Reset

    If Lebanon is serious about limiting its cash economy and aligning with international standards, BDL must revisit Circular 69 and cancel the role of sub-agents in its current form. MSBs should be required to:

    • Conduct transfers only through their own branches or fully controlled outlets
    • Employ trained, certified staff directly accountable to the license holder
    • Centralize AML responsibility and reporting
    • Reduce the fragmentation that enables abuse and opacity

    This would not eliminate cash overnight, but it would significantly improve traceability, professionalism, and compliance—key foundations for any future digital transition.

    Aligning Lebanon with the World

    No major jurisdiction allows money transfer businesses to operate at this scale through informal retail sub-agents. Lebanon’s model is an international outlier, and not a positive one. Cleaning up this sector is not about restricting access—it is about restoring integrity.

    The path to a digital financial future does not run through grocery store counters and mobile phone shops. It runs through properly regulated institutions, trained professionals, and rules that reflect global best practices. Ending the sub-agent model is not just regulatory housekeeping—it is a prerequisite for rebuilding trust in Lebanon’s financial system.

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